2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2026-03-14T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Purported Deepfake of Ashley James Reportedly Used to Promote Weight Loss Pills
An online ad reportedly used a purported AI-generated version of Ashley James, a British broadcaster and former reality television personality, to market weight loss pills through a false celebrity endorsement. James said the video copied her face and voice without consent and described the ad as both a violation of her identity and a misleading sales tactic directed at the public.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2026-03-14T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2026-03-14T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.