2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2024-04-13T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Facial Recognition Misidentification at New World Westend in New Zealand
A facial recognition system at New World Westend supermarket misidentified a Māori woman as a known offender during its trial. The woman was wrongfully accused of trespassing and experienced public embarrassment, raising concerns about racial bias and the technology's accuracy. The supermarket acknowledged its error and apologized.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2024-04-02T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2024-04-13T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.