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Purportedly AI-Generated Deepfake Investment Ads Defrauded 5,000 Swedish Investors of 500 Million SEK

AI Incident Database · article · Oct 24, 2025 · UTC

At least 5,000 Swedish investors were reportedly defrauded of around 500 million SEK (~$52.5 million USD) in 2025 through purportedly AI-generated deepfake investment ads circulated on Meta platforms. Fraudsters allegedly used fabricated videos and profiles of well-known finance figures such as journalist Gabriel Mellqvist and investor Günter Mårder to promote false stock tips in pump-and-dump schemes.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2025-10-24T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2025-10-24T00:00:00.000Z