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Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

AI Incident Database · article · Feb 16, 2012 · UTC

Target recommended maternity-related items to a family in Atlanta via ads, allegedly predicting their teenage daughter’s pregnancy before her father did, although critics have called into question the predictability of the algorithm and the authenticity of its claims.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2003-06-01T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2012-02-16T00:00:00.000Z