AIIC AI Intelligence Centre

SOURCE-LINKED INTELLIGENCE

Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent

AI Incident Database · article · Jul 1, 2026 · UTC

Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.

Read original source ↗ Open in workspace

recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2026-02-16T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2026-07-01T00:00:00.000Z