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QueryFormer: Winning Solution for KDD Cup 2026 Tencent UniRec Challenge

arXiv · AI, language, vision and robotics · article · Sep 15, 2026 · UTC

Post-click conversion rate (pCVR) prediction requires jointly modeling feature interactions and sequential user behaviors. The KDD Cup 2026 Tencent UniRec Challenge calls for a unified architecture addressing both. We observe that existing unified architectures often generate query tokens---the central information hub---with projection-based multi-layer perceptrons (MLPs), without explicit token-to-query attention for refining the query side. We propose QueryFormer, centered on a stackable unified field--sequence block that bridges non-sequential multi-field features and behavioral sequences,

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Evidence & attribution

First collected: 2026-09-20T09:01:24.920Z. This is not the publication date.