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Alleged Deepfake of Luis Suárez Used to Scam Uruguayans in Fake Investment Scheme

AI Incident Database · article · Dec 26, 2024 · UTC

On December 26, 2024, UTE, Uruguay's public utility company, warned of an alleged deepfake video circulating on Instagram, Facebook, and Threads. The video reportedly features manipulated images and voice of footballer Luis Suárez, falsely promoting an investment scheme claiming a 10,400 peso investment could yield 175,000 pesos monthly. It also reportedly uses AI-altered Telemundo footage. UTE urged the public not to share personal data, as the scam links to phishing sites posing as official sources.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2024-12-26T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2024-12-26T00:00:00.000Z