AIIC AI Intelligence Centre

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Purported AI-Generated Deepfake of Steven Bartlett Reportedly Used to Promote Fake WhatsApp Investment Group

AI Incident Database · article · Apr 23, 2025 · UTC

A purported deepfake video of entrepreneur and BBC Dragon's Den investor Steven Bartlett circulated on Instagram in April 2025, allegedly claiming to offer exclusive stock tips and inviting users to join a WhatsApp trading group. The reported video referenced U.S. tariff policies to entice viewers with promises of rapid returns. Bartlett's team confirmed the video was fake and worked with platforms to remove it, warning that scammers were attempting to harvest contact details for further fraud.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2025-04-23T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2025-04-23T00:00:00.000Z