SOURCE-LINKED INTELLIGENCE

Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors

arXiv · AI, language, vision and robotics · article · Sep 16, 2026 · UTC

Human values are deep motivational orientations that shape human behaviors. In e-commerce, they reveal the stable drivers behind users' purchase decisions. Compared with short-term interests, consumer values better explain how users evaluate products before purchase. However, consumer values are often implicit in complex and fragmented behavioral trajectories, leaving value measurement from e-commerce behaviors largely underexplored. To this end, we propose the Behavior-to-Value (B2V) task, which aims to identify consumer values from e-commerce behavioral trajectories. Centered on this task, w

Read original source ↗ Open in workspace

recordType

paper

region

Global