2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2025-04-25T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook
Beginning in March 2025, purported deepfakes impersonating Financial Times columnist Martin Wolf were distributed via ads on Facebook and Instagram, promoting an alleged fraudulent investment group. Despite repeated takedowns, the ads have reportedly persisted under new accounts. Meta data reportedly showed at least 1,700 ads reached over 970,000 users in the EU alone. The impersonations allegedly used AI-generated visuals and voice clones to mimic Wolf's likeness and mislead users.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2025-03-09T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2025-04-25T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.