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Perceive, Refine, Reason: A Calibrated Pipeline for Measuring Indicators in Strategic Visual Communication on Social Media

arXiv · AI, language, vision and robotics · article · Sep 13, 2026 · UTC

Visual content shapes audience perception and opinion on social media, and computational social science increasingly relies on automated tools to analyze images at scale. Yet a measurement gap persists: existing tools rely on predefined categories or produce only coarse image-level labels, while measuring which specific objects appear in an image, how prominently, and where in the frame remains difficult at scale. We introduce Perceive, Refine, Reason (PRR), a calibrated pipeline that turns flexible vision-language detectors into auditable measurement instruments for social-scientific research

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