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Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor, Director, and Playwright Kamen Donev's Likeness to Market Joint-Pain Product

AI Incident Database · article · May 14, 2024 · UTC

A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor, director, and playwright Kamen Donev, allegedly overlaying fabricated audio and altered lip movements to market a purported joint-pain product. The ad reportedly linked to a presumably fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2024-05-04T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2024-05-14T00:00:00.000Z