2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2024-04-28T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Meta's AI Ad Platform Reportedly Causes Overspending and Poor Performance
Meta's automated ad platform "Advantage Plus" caused advertisers to exceed their daily ad budgets. The cost per impressions (CPMs) surged far above the usual. This incident, which persisted into April, affected small businesses with overspending and lack of transparency.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2024-02-14T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2024-04-28T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.