2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2023-10-02T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent
Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2023-10-02T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2023-10-02T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.