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Predicting Social Media Engagement using Machine Learning

arXiv · AI, language, vision and robotics · article · Sep 14, 2026 · UTC

Social media platforms are popular channels for disseminating information, owing to their large user bases and ease of access. Companies also use social media as an important aspect of the advertising process. By creating high-quality posts, companies can strengthen their engagement metrics and increase their follower count. While a growing body of research has examined social media engagement, fewer studies have jointly examined the visual, textual, and temporal features of image posts, even though these features collectively determine the performance of content on social media. To understand

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