2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2025-10-25T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2025-10-25T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2025-10-25T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.