AIIC AI Intelligence Centre

SOURCE-LINKED INTELLIGENCE

Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta

AI Incident Database · article · Jan 12, 2024 · UTC

143 deepfake ads, over 100 of which reportedly impersonated former British Prime Minister Rishi Sunak, were promoted on Meta's platform to advertise the fraudulent investment scheme "Quantum AI." Funding for the ads reportedly originated from 23 countries. Up to 462,000 users may have been exposed to the false content. The campaign used generative AI tools to create high-quality misinformation, including spoofed BBC news clips for added legitimacy

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2024-01-08T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2024-01-12T00:00:00.000Z