2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2023-10-31T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Microsoft AI Poll Allegedly Causes Reputational Harm of The Guardian Newspaper
An AI-generated poll by Microsoft, displayed alongside a Guardian article, inappropriately speculated on the cause of Lilie James's death, leading to public backlash and alleged reputational damage for The Guardian. Microsoft acknowledged the issue, subsequently deactivating such polls and revising its AI content policies.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2023-10-31T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2023-10-31T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.