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Enabling and Understanding Personalization in AI-Generated Advertising Imagery

arXiv · AI, language, vision and robotics · article · Sep 11, 2026 · UTC

Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product image modifications. We address this gap by developing and implementing an AI-based framework that generates personalized advertising imagery directly from customer data. We evaluate this framework in a two-stage within-subject study with N=100 participants across four products and three levels of personalization, varied by the amount and specificity of customer data used. Participants rated each image on attitude towar

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