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Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules

AI Incident Database · article · Jun 29, 2026 · UTC

Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2026-05-19T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2026-06-29T00:00:00.000Z