2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2025-02-09T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Nottingham Gallery Owner Allegedly Defrauded by Deepfake Impersonating Pierce Brosnan, Reportedly Leading to Business Closure
Nottingham gallery owner Simone Simms was allegedly deceived over many months by a deepfake impersonating actor Pierce Brosnan. Believing she was in direct contact with Brosnan, she reportedly arranged an art exhibition and sold £20,000 in tickets. When the real Brosnan denied involvement, Simms reportedly canceled the event and issued refunds. Despite acting in good faith, she reportedly faced reputational and financial harm, which led to the gallery’s closure in August 2024.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2025-02-08T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2025-02-09T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.