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Purported Deepfake Advertisement Falsely Depicting Physician Endorsement Used to Sell Lipedema Cream to U.S. Patient Beth Holland

AI Incident Database · article · Dec 3, 2025 · UTC

A U.S. patient, Beth Holland, reported losing money after purchasing a purported lipedema treatment, Svelta Venastra, promoted through an online advertisement that allegedly used deepfake video to falsely depict endorsements by medical professionals and public figures, including her own physician, Dr. David Amron. The reported ad circulated on Facebook and misrepresented the product's efficacy, leading Holland to spend approximately $300 on a cream that did not alleviate her condition.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2025-12-03T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2025-12-03T00:00:00.000Z