AIIC AI Intelligence Centre

SOURCE-LINKED INTELLIGENCE

Amazon Allegedly Tweaked Search Algorithm to Boost Its Own Products

AI Incident Database · article · Sep 20, 2016 · UTC

Amazon tweaked product-search algorithm to boost and guide customers towards more profitable in-house products instead of showing mainly most-relevant and best-selling listings, which its internal engineers and lawyers alleged to violate company’s best-for-customer principle.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2018-08-01T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2016-09-20T00:00:00.000Z