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Digital Persuasion: Understanding the Impact of Online Influencers on Public Opinion

arXiv · AI, language, vision and robotics · article · Sep 13, 2026 · UTC

The studying of opinion dynamics and its propagation within social networks is crucial for addressing a wide range of challenges, including political polarization, public health, and marketing strategies. In this work, we study the problem of opinion dynamics by proposing a framework based on Friedkin-Johnsen (FJ) to identifies influential users and study their impact on dynamics opinions of community. The FJ model assume each individual have two opinions: initial and expressed. Through a series of initial opinion manipulation experiments, the proposed framework assesses the impact of influent

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