AIIC AI Intelligence Centre

SOURCE-LINKED INTELLIGENCE

Facebook "News Feed" Allegedly Boosted Misinformation and Violating Content Following Use of MSI Metric

AI Incident Database · article · Sep 15, 2021 · UTC

After the “News Feed” algorithm had been overhauled to boost engagement between friends and family in early 2018, its heavy weighting of re-shared content was alleged found by company researchers to have pushed content creators to reorient their posts towards outrage and sensationalism, causing a proliferation of misinformation, toxicity, and violent content.

Read original source ↗ Open in workspace

recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2018-10-01T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2021-09-15T00:00:00.000Z