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McDonald's Reportedly Ends IBM Partnership After AI Drive-Thru Ordering Errors at U.S. Locations

AI Incident Database · article · Feb 13, 2023 · UTC

Between 2021 and mid-2024, McDonald's reportedly piloted an AI-enabled voice ordering system that was developed with IBM and based on its 2019 acquisition of Apprente. It was reportedly deployed at at over 100 U.S. drive-thrus. Social media posts alleged frequent misorders, such as adding unwanted items, mixing adjacent lane orders, and ignoring corrections. In June 2024, McDonald's confirmed it ended the IBM pilot, citing plans to explore alternative voice-AI vendors.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2021-06-02T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2023-02-13T00:00:00.000Z