2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2023-02-13T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Between 2021 and mid-2024, McDonald's reportedly piloted an AI-enabled voice ordering system that was developed with IBM and based on its 2019 acquisition of Apprente. It was reportedly deployed at at over 100 U.S. drive-thrus. Social media posts alleged frequent misorders, such as adding unwanted items, mixing adjacent lane orders, and ignoring corrections. In June 2024, McDonald's confirmed it ended the IBM pilot, citing plans to explore alternative voice-AI vendors.
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Reported occurrence date: 2021-06-02T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
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