AIIC AI Intelligence Centre

SOURCE-LINKED INTELLIGENCE

Scammers Reportedly Using Deepfakes of Health Experts and Public Figures in Australia to Sell Health Supplements and Give Harmful Advice

AI Incident Database · article · Dec 9, 2024 · UTC

Scammers are reportedly harnessing AI-generated deepfakes of health experts and public figures in Australia in order to sell health supplements and give harmful health advice. Among the reported cases, deepfake videos are alleged to have falsely depicted Jonathan Shaw and Karl Stefanovic endorsing "Glyco Balance" for diabetes management, while Karl Kruszelnicki reportedly was falsely shown promoting blood pressure pills.

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recordType
incident-report
evidenceStatus
reported
region
Global

Reported occurrence date: 2024-12-09T00:00:00.000Z

Evidence & attribution

AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.

License: CC BY-SA 4.0

First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.

Observed changes

AIIC observation times, not verified publisher revision times. Up to eight recent revisions.

2026-09-20T23:22:28.549Z

  • publishedAt: Not provided2024-12-09T00:00:00.000Z