2026-09-20T23:22:28.549Z
- publishedAt:
Not provided→ 2026-05-31T00:00:00.000Z
SOURCE-LINKED INTELLIGENCE
Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam
Beginning in 2020, Wayne Luxon, a 43-year-old self-employed father of four from Taunton, Somerset, reportedly lost £140,000 after responding to a Facebook advertisement using a purportedly AI-generated Martin Lewis deepfake to promote cryptocurrency investment. Luxon said he was directed to a clone platform where he made additional payments after seeing fictitious gains, and later paid purported tax fees before the account balance fell to zero.
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- recordType
- incident-report
- evidenceStatus
- reported
- region
- Global
Reported occurrence date: 2020-01-01T00:00:00.000Z
Evidence & attribution
- AI Incident Database
- AI Incident Database · 2026-05-31T00:00:00.000Z
AI Incident Database, Responsible AI Collaborative; McGregor (2021), Preventing Repeated Real World AI Failures by Cataloging Incidents. Incident-specific contributor credits are available at each citation link. Metadata adapted; article text excluded.
License: CC BY-SA 4.0
First collected: 2026-09-19T22:50:59.123Z. This is not the publication date.
Observed changes
AIIC observation times, not verified publisher revision times. Up to eight recent revisions.